Case studies
What our research shows about who AI recommends, and what clients say about working with us.
We studied 10,000 AI answers
We asked Google’s AI and ChatGPT 10,000 buying questions. Then we looked at which brands they named, and which pages they trusted.
of the links next to brand names in Google’s AI answers went to other websites, not the brand’s own site.
pages Google’s AI linked to already ranked on page one of Google.
was the typical Google rank of the pages Google’s AI linked to.
is how often Google’s AI and ChatGPT used the same pages. Each AI needs its own plan.
is how much the brands overlapped when we asked Google’s AI the same question three times. Answers change, so you have to track them.
of the time ChatGPT named a well-known brand, it did not link to that brand’s own site. It recommends brands it already knows.
Source: Web Asset Builders study of 10,000 US keywords. Google results and AI answers collected August 2026, ChatGPT answers September 2026.
What it means for your brand
- 1Get on the pages that rank.AI leans on pages that already rank on Google for your buyers’ searches.
- 2Make a plan for each AI.Google’s AI and ChatGPT trust different pages.
- 3Track it over time.AI answers change. You only win if you keep showing up.
Client work
For years we’ve helped brands get featured on the websites that matter. Now AI reads those same websites.
“Thanks to Web Asset Builders, we’ve saved a ton of time and stress. Projects are delivered lightning-fast and at the highest level. This is a team that truly delivers!”
Brands we’ve worked with
Get your free AI visibility audit
Takes about a minute
- 1Where you standSee if AI recommends you, or your competitors.
- 2What your buyers ask AIThe real questions people ask before they buy.
- 3How to close the gapThe exact pages to get your brand on first.
Free. No call. No contract.