Affiliate marketing is an industry worth billions. Yet, annual spending in this area will only increase in the future. As the number of brands launching their own affiliate programs increases, the opportunities for additional income will continue to grow.
Affiliate marketing is pretty simple. The brand/marketing agency partners with influencers and bloggers to promote their products. These influencers make posts to market these products to their audience, which drives traffic to the brand’s website. If this traffic generates sales, the influencers get a commission per sale.
There are plenty of affiliate programs out there, and Wayfair’s Affiliate program happens to be one of them. The program is popular because it pays well. You can get significant income from it with a decent affiliate strategy. Let’s see how the program works and how you can earn commissions up to a thousand dollars a month.
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Wayfair: An Introduction
Wayfair did not start as Wayfair. The founders (Ninaj Shah and Steve Conine) started their e-commerce journey by launching nearly two hundred niche stores in 2002. Later, they combined all these stores into a single platform in 2011.
Wayfair is your one-stop destination for furnishing your home. They literally have everything you could need. Moreover, all products are sorted into categories to make the shopping experience more efficient. After being in business since 2011, they know the ins and outs of the home improvement sector. These categories are:
- Furniture
- Bedding & bath
- Organization
- Decore and pillows
- Rugs
- Kitchen
- Home improvement
- Appliances
- Lighting
- Outdoors
- Baby and kids
One thing you should know is that Wayfair does not actually manufacture anything. Instead, it allows manufacturers to use its marketplace. The store is home to more than eleven thousand suppliers and gives access to over fourteen million products.
The website specializes in home decor, so they will cater to all your needs. In addition, they have a resource center and are willing to guide you about sizing and all that. The brand also offers free two-day product shipping without the unbelievably long waiting time. When you combine all this, it transforms into a seamless shopping experience that is actually fun.
Wayfair Revenue and Other Stats
At the moment, Wayfair is a household name for buying household products. It accounts for 1.5% of e-commerce sales in the US. Wayfair saw a significant increase in sales and usage during the pandemic. Its revenue was more than fourteen billion dollars in 2020.
Like many other businesses, there was a decline once governments lifted the pandemic restrictions. However, Wayfair’s revenue in 2021 was still greater than in 2019. The platform generated more than thirteen billion dollars as revenue last year instead of its approximately nine billion revenue in 2019.
The Massachusetts-based business has over thirty million users on its website. Additionally, they have delivered over fifty million orders in the last year alone. The average order value during this time was more than two hundred and fifty dollars. Given all those statistics, we would say that the business is doing relatively well in generating revenue.
When talking about marketing, Wayfair is a big spender in this area. It has a bigger advertising budget than most of its competitors, including Home Depot. The e-commerce giant set aside a whopping 1.4 billion as its advertising budget in 2020. However, in 2021, the advertising costs were 1.3 billion dollars.
Wayfair may have decreased the budget a little, but it’s still quite a lot, especially compared to other businesses. Considering all that, we can see a lot of income potential from the Wayfair affiliate program.
Wayfair Affiliate Program Review
Wayfair runs its affiliate program in partnership with CJ Affiliate. Hence, you will have to sign up with them before getting approval for the Wayfair Affiliate Program. In fact, if you join CJ Affiliate, you can join all the companies under the Wayfair corporate. These companies include Wayfair, All Modern, Birch Lane, Joss & Main, Perigold, and Wayfair Professional.
Eligible Countries
To be clear, this is more about the countries where your audience is located than where you operate. Currently, Wayfair is only operational in the US, UK, Canada, Germany, and Ireland. They have warehouses there, and thus, they can ship products within these countries. They have not started shipping their products on an international scale.
International shipping, or lack thereof, is why we are talking about eligible countries. Only people residing in the countries where Wayfair is operational can actually get the stuff you will promote. That is why we recommend checking where your traffic is coming from before applying for the program.
There is an additional issue with some specific states. According to them, there are states in the US where the store does not offer an affiliate program due to tax reasons. There are twenty-six states in total, namely Idaho, Louisiana, Missouri, Delaware, Mississippi, Oregon, Alaska, Oklahoma, Wyoming, Hawaii, South Carolina, Nevada, Tennessee, Indiana, New Hampshire, South Dakota, Vermont, North Dakota, Montana, Kansas, Arkansas, Iowa, Nebraska, Minnesota, West Virginia, and New Mexico. So if you are from these states, you will have to look for another program.
Commission
Once you join the Wayfair affiliate program, you will get a seven percent commission on each sale. Given that the average order value is around three hundred dollars. You should be able to get enough income. If the commission rate still looks very low, you can consider the Amazon Associates program with a three percent commission. We do recommend building a decent audience, though. Then you will be able to see a significant turnout from this rate.
Cookie Length
Wayfair’s cookie tracking time is seven days which isn’t as cool as the usual thirty-day limit. However, it is still better than the twenty-four-hour cookie Wayfair’s competitors offer. Seven days are good since the average order value is three hundred bucks. Some people need to think before spending that much.
Eligible Marketing Platforms
Under affiliate programs, you need to know which platforms you can use to promote the brand or product. Wayfair’s affiliate program allows you to promote them on the following platforms:
Email: You can use emails for affiliate marketing under this program. However, you can’t send emails that look like they are from Wayfair. That means you can’t just pick out the discounted items and send their list to people. Additionally, Wayfair says you need to send them a copy of the email.
Blog/Website: You can promote Wayfair on your website or blog. However, there are a few conditions. There are certain controversial topics that you can’t discuss on your website. These topics include religion, politics, CBD, and sexual or profane content. You also need to make sure that your website does not deal in discounts and vouchers. Moreover, you can’t be running a product comparison site.
Social Media: You can promote products from Wayfair via social media accounts. That means Facebook, Instagram, Snapchat, Tiktok, Pinterest, Reddit, and more.
How Do I Sign Up for the Wayfair Affiliate Program?
To join the Wayfair affiliate program, you must first sign up as a publisher with CJ Affiliates. After that, you can sign up for the Wayfair affiliate program. Even though you sign up with CJ Affiliates, Wayfair still reviews each application.
You should know that they will reject your application if you do not have a functioning blog with its own URL. However, the program is a bit strict, so you must ensure your affiliate website fulfills a few requirements.
You need quality content on your blog and hefty traffic that reads that content. Additionally, that quality content must be related to the decor or home improvement niche. Since Wayfair specializes in decor, this is the only way it makes sense that you promote Wayfair products.
You will need to explain all the sites you will use to promote the brand to expedite your approval application. They also ask for a breakdown of who your audience is. You also need to include your affiliate marketing strategy and explain how you will be promoting the products.
Earning Big Bucks With the Wayfair Affiliate Program
You need to create content for these products and show them to be worthy of your audience’s money. There are several ways you can do that, namely:
Content Marketing
You need to focus on writing reviews, buying guides, and other content pieces that will require products from Wayfair. You can also do that if you focus on DIY home decor and stuff like that. Furthermore, you need to affiliate links within these content pieces.
You can use different strategies like SEO, backlinking, etc., to increase the audience for your blog. You need to ensure that the traffic you are getting is from relevant countries. That way, the clicks will turn into actual sales.
In content marketing, you can also utilize paid search advertising. If you are looking to increase your conversion rate, have your pages ranked at the top by bidding on the related keywords.
However, you must remember that you cannot bid on terms that Wayfair has trademarked, as that’s against their rules. Furthermore, you can use deep links in the ad. The best you can do is promote your content and include the link there. Fair marketing practices also dictate that you must declare your relationship with the brand. You should do that as it will increase your credibility with your audience.
Youtube Videos
Youtube channels are pretty popular these days. So, one of the best ways for you to promote Wayfair’s products is through videos. You can make tutorial or recommendations videos and include the affiliate links in the video descriptions.
If you do not wish to make a full-fledged video, try Youtube Shorts. These videos have to be in the vertical frame and last for sixty seconds or less. You won’t even have to fish around for content to elongate your video, making this a much easier approach.
If you are successful enough with this strategy, Wayfair might even consider paying to include the products there. So, continue with making videos about your favorite products from Wayfair, and increase your potential earnings from the platform.
Social Media
If you do not use social media for affiliate marketing, you miss out big time. The Wayfair affiliate program allows you to use many social media accounts for affiliate marketing. These include big names like Facebook, Instagram, TikTok, and Snapchat.
On these platforms, you have to build a following which you can do through collaborations with other pages and more. After you have a set following, you can start making posts promoting the Wayfair products. Instagram is the more popular platform nowadays. However, you will need to use nice graphics to get people to read your posts.
In addition to that, there is TikTok, and that thing has been blowing up. Like Youtube shorts, you only have to make short videos to get your posts to trend.
We also recommend using all these platforms to increase blog traffic as it is your best income source. Another thing is to be more proactive when promotions or sales are expected. The store usually sends you an email to give you a heads up. People are more likely to buy this stuff when they see a sale.
We know what you are thinking. Giving Pinterest a special corner does seem weird when we have already mentioned social media. However, Pinterest is more of a visual search engine with some social media-like features. It is also home to some big spenders who are there just to spend money and buy things. Pinners are much more likely to buy a new product, making them the best audience.
Keeping those facts in mind, having a Pinterest Business Account would benefit you. If you don’t want to attach deep links, you can use the Pins to direct the traffic to your blog. The trick is to use graphics that will stop the browsers in their tracks. We recommend building multiple boards dedicated to your niche and using those to advertise the Wayfair products.
Email Marketing
Email marketing can be tricky and sometimes a bit too cumbersome. However, if you already have an email base, you can use it to promote Wayfair products. It would help more if you knew these people would actually buy the products. Nevertheless, you must stay within Wayfair’s rules regarding emails. Otherwise, the strategy will just backfire, and you will lose your account.
Wayfair Affiliate Marketing Program: Pros and Cons
We are nearly at the end of our guide so let’s just do a quick analysis of the pros and cons of the program.
Pros
- Commission and Cookie Length: You will get a 7% commission which is higher than some of the other competitors. Moreover, the cookie length is seven days which is much better than Amazon’s twenty-four-hour limit.
- Average Order Value: Wayfair has a $300 average order value, so the seven percent commission means you will get $21 per sale.
- Reputable Affiliate Partner: CJ Affiliates is a big name in the affiliate marketing industry. So, you can rest assured that you will get your commissions on time along with satisfactory sales tracking.
- Dedicated Affiliate Manager: The dedicated manager will ensure you get everything you need to promote the products efficiently and earn your commission.
- Massive Product Base: After signing with the program, you will get access to over 10 million products so that you won’t run out of content anytime soon.
- Automatic Access to Other Affiliate Programs: Once you sign up with Wayfair’s affiliate program, you will get automated access to affiliate programs from sister companies.
Cons
- Hard to Get In: In light of all these rules and competition, it is not surprising that the program is difficult to enter. However, if you have a decent following, this shouldn’t be a problem for you.
Our Related Services
- Our Keyword Research, Content Writing & Posting Service
- Our Done-For-You Niche Website Service
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Wayfair Affiliate Program: Any Good?
The Wayfair affiliate program is one of the best home decor & furniture affiliate programs. So, if you have a niche for home decor, this is the program for you. Just during the first quarter of this year, CJ Affiliates approved more than a hundred and fifty new affiliates. This number shows that it can be hard to get into the program. Regardless, once you get in, you have a decent shot at making a solid income.
Wayfair is especially popular in North America, so you should build an audience there before moving into the program. Besides, we have yet to see any negative reviews for this affiliate program, which means you should give it a try.
Once you get in, you will have to work hard to make sure that there is a decent conversion rate. You will have to promote the products on every possible platform so that your posts can reach a large audience. Additionally, you must stick to the rules to ensure you don’t lose your account.
